What's your podcast strategy?

Podcasting is my life-blood!

It's how I pay the bills, so I'm hoping to turn myself & my podcast into a high-value resource & living example of the podcast production services & training I offer.

My strategy is sort of a synergistic loop:

• Use the podcast to demonstrate production skills & industry credibility
• The skills used are packaged into services to help hosts with the more time-consuming & burdensome parts of making podcasts they shouldn't be spending their time on anyway (the editing, show notes, uploading, and promotional aspects)
• The services are being packaged into courses, for people who'd rather DIY their show than hire a producer
• AND, I'm hoping the courses will also serve nicely as training materials for any future contractors or employees of Record Edit Podcast.

As I thought about starting my podcast recently, I realized I wanted a different way to share my thoughts and findings.

Having a blog is a great way to share this information I but I was finding it a huge time sink (totally my mind blocks causing it). I thought sharing the similar information via podcast might be a better process for me.

I don't expect it to make much if any income from the podcast (but then I don't make anything from my blogging either), just want to give back to the community.

The IH podcast doesn't make any money. It's some combination of a public good and a content marketing strategy, although I haven't quite capitalized on the latter. In the near-ish future I'd like the podcast to do a better job at the following things…

• growing our email lists
• providing content we can repurpose, e.g. turning transcripts into interviews by extracting the cruft and leaving nothing but the high-value information
• serving as an onramp to get higher-profile people involved with the community

I created the show I wanted! How I Built This, but for tech founders, telling the creation stories of their products. However, not just a podcast interview - but a story, narrated with music and driven towards a reflection on the real stuff people may not normally ask about (mistakes, what would you do differently, what was the MVP like, etc.)

I just want to exchange ideas and meet interesting, thoughtful people. Both of those things often lead to money in the long-term, but it's not an immediate goal.

Personally, my goal for Rad Dad was to create an outlet for my creative drive, while I was mostly spending a lot of time with my children and did not have the mind space to do a startup. A podcast seemed like both, a fun creative endeavour, and a manageable one.

It has also turned out to be a great way to learn more about my friends, and to meet new ones. Most people would come on a podcast, not only because it's cool, but it gives them a new medium to talk about their interests. It's a magnitude easier to speak on a subject than to spend days to write a blog post about it.