When to start hiring?

The moment the business produces a smidgen of recurring revenue, hire a freelancer to take tasks off of you and leverage your skills in more powerful areas of the business.

This makes sense when that smidgen is a scalable amount - i.e. an amount that allows you to pay the freelancer enough so that you regain ENOUGH time back in your day that it MOVES THE NEEDLE.

I generally hire people for non programming work quite early on. For things like:

1. Logo
2. Content marketing
3. UI Mock ups
4. UI development

If it's going to eat up a lot of my time, and I can afford to pay for it, then I'll probably pay someone to do it. One thing I very much like to do my self is customer support. It's a good way to understand your customers. It also has been a really good source of revenue. Users seem to really appreciate good customer support and reward companies by buying their products.

Often I see indie hackers do everything themselves, and I think this can be a bad use of time. For example, they might spend 20 hours creating UI mockups in Figma. When alternatively they could have hired someone to create the mockups on for $100.