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Where my first 100 digital product sales came from

A couple days ago (September 10), I posted about how ChromeExtensionKit surpassed 100 sales (103 to be exact).

Sales Graph

I figured it would be interesting to see where those sales came from so I created a quick piechart that breaks down the source channels:

Piechart

I think most are fairly self-explanatory with the exception of the "Newsletters" section. This portion came from a random feature in React StatusCode newsletter a couple weeks back.

If anyone has any questions, I'd love to answer them!

on September 13, 2020
  1. 1

    thank you for sharing this!!

    1. 1

      Not a problem!

  2. 1

    Always cool to see this stuff, congrats on the 100 sign ups.

    1. 1

      Thank you!

  3. 1

    Congratulations on hitting 100 subscribers. Now onto 1,000!

    1. 1

      Thank you!

  4. 1

    What was your strategy for Reddit? What subreddits published?

    1. 2

      For Reddit, it was mainly subreddits I was already familiar with and understood the types of posts that did well on them (mostly Chrome Extension related), but one general subreddit that did pretty well was r/sideproject.

  5. 1

    Really interesting. Regarding HackerNews, was it posting or just commenting on other relevant HN posts?

    1. 1

      It was mostly from a single post that made it to the homepage (and stayed there for a day or so). I'm not entirely sure how or why it did well if I'm being honest, as I've posted it before and it only got a couple votes, but this time around it blew up quickly (relative to the last one, anyway). I think it largely comes down to luck and timing with HackerNews.

      1. 1

        I've posted it before and it only got a couple votes

        Did you post the same product with same domain or there was a new update, like a new version release?

        1. 2

          Nope! Just posted the same link with a different title variant a couple weeks after the first one.

          1. 1

            Nice, I will give it a try.

      2. 1

        From what I know, they have a human editor who actually decides what gets on the front page (it's not algos like with Reddit and probably IH as well).

        1. 1

          I don't think so. it's an algorithme for sure.
          We launched there too and got it the front page for 12 h.