Which B2B Sales Channels do you recommend?
Hey all,
I'm curious to learn about your experiences regarding different B2B sales channels. We're building software for investors, and therefore are mostly targeting VCs, Accelerator Programs, BA networks, etc. https://www.cdf.one/
- So far, we've mostly relied on a classic direct sales funnel, with email campaigns and demo calls.
- Apart from that, we've started to generate some content such as research and interviews, which has also proven to be helpful when added to the emails as an "informational read".
So my question is: Which other channels have been proven successful for you? Should we invest more time in community building, landing page conversion, educational content? Any other tips?
Looking forward to hearing about your experiences :)
Hey Simon, I think that for B2B each sales channel is very specific to the business itself since you have to be on channels where your buyer persona will be. In your specific case I think perhaps some of the things below might work:
Obviously, some of these plays are going to be expensive, but the idea is to show your brand where VCs are spending their time.
Hey Sten, thanks for your reply! We haven't yet thought about sponsoring a podcast or newsletter, so those are great suggestions!
We're obviously spending quite some time on LinkedIn already, posting articles and commenting, etc.. Will have to find a way to target the audience better.
Oh, yeah, I meant to buy ads on LinkedIn or sponsor your existing content. We post a fair bit for our own business, but this quarter we'll try to distribute our guides via sponsored posts:
Thanks for the clarification. Looking forward to hearing about your experiences with the sponsored posts.
Actually we're currently stopping after point 2. --> So I will also have a look at 3. and the rest is hopefully predestined :)
If you can wait 3-4 weeks I'll tell you all about it and will probably save you some bucks.
Do you guys also directly reach out on LinkedIn already? Every investor is on LinkedIn, you can automate this as well.
Yeah, we did that as well. However, email seems to work better for us.