Why I am a Content Marketer

I didn't set out to be a digital marketing expert. In fact, I sort of stumbled into it after years in the journalism, radio and event marketing spaces. I realized how important mobile and online content was becoming in all of our lives, and started learning more about inbound marketing after graduate school. In diving into digital marketing best practices and seeing data about the leads my programs helped to pull in, and their patterns of engagement and conversion, it became undeniable that content marketing, planned and executed in the right way, is the best way to pull in qualified, organic leads that convert faster.

Now, I concentrate on building out content programs that not only keep the inbound flywheel filled with leads and customers, but also provide valuable education and other resources for viewers in general.

I enjoy writing, speaking, teaching, creating and seeing it all come together in a content marketing strategy that actually works.