Why I built a live chat tool without CRM bloat

I think live chat software lost the plot a bit.

What started as a simple way for businesses to talk to customers gradually turned into bloated all-in-one platforms full of CRMs, AI features, marketing automation, sales pipelines, and increasingly aggressive pricing.

Sometimes you just want a clean chat widget on your website and a fast inbox for your team.

That’s why I built Knok.

Knok is intentionally focused:

- lightweight website chat
- shared team inbox
- real-time messaging
- simple pricing
- no unnecessary complexity

One thing I felt particularly strongly about was branding. Many chat tools force you to display their branding on your own website unless you pay for one of the highest plans. With Knok, branding disappears as soon as you become a customer.

Today I launched Knok on Product Hunt 🚀

Would genuinely love feedback from other founders:

https://www.producthunt.com/products/knok-live-chat-for-websites