Why writing for beginners and experts in the same post almost broke us
Body:
This week while building Creatiz (our AI tool for content creators), we ran into a surprisingly common problem:
👉 Writing for different audiences in a single post.
Here’s the story:
One of our developers wanted to write a short LinkedIn post (7–8 lines) about AWS.
What should have been a 30-minute job turned into a 4-hour struggle.
Why? Because he was trying to please two completely different audiences.
For beginners/interns: strip the jargon, explain like it’s their first day in tech.
For senior engineers/architects: cut the basics, get straight to nuanced insights.
The result: stuck in the middle. Too simple for one group, too complex for the other.
And the post never felt “right.”
đź’ˇ The Lessons We Learned
One post can’t serve two masters. It’s better to choose one clear audience.
Splitting helps. A series of posts that build in complexity works better than one watered-down version.
Multiple versions = clarity. Sometimes it’s worth making 2 posts from the same idea, each tuned to a different level.
🔨 What We’re Building Next in Creatiz
This pain sparked an idea:
What if you could write down one raw thought, and the platform could automatically generate versions for different audience levels (beginner vs advanced)?
We think this could save creators hours while letting them reach broader audiences without watering down the message.
I’m curious → how do you handle this problem?
Do you split posts into a series?
Write two different versions?
Or just pick one audience and ignore the rest?
Your feedback will help us decide if this “multi-audience content” feature should be prioritized.
Meanwhile, our MVP is live if you’d like to try it free:
👉 https://creatiz.ai?utm_source=IndieHackers
