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Why your cold emails get ignored

Most founders write cold emails
like this:

"Hi, I am [Name] from [Company].
We help businesses with [Thing].
Would love to connect."

Nobody replies to this.

Here is what works instead:

Open with THEIR problem — not your
solution. Show you understand their
world before pitching anything.

Example:

Bad: "We write email sequences for
SaaS founders."

Good: "Most SaaS tools lose 40% of
trial users in week one — usually
because onboarding emails are generic
and forgettable."

See the difference?

We do this at ScaleWords every day.
Happy to write your first email free
if you want to test it.

📧 scalewords.agency@gmail.com

on April 11, 2026