Wow, nearly 3 years since our last post.

Relaunch

Gatsboy stalled – it became difficult to scale because our ambition and technology needs did not match.

We could see competitors delivering sites on WordPress, but our goal wasn't to build websites, it was to build outcomes, that just happened to use websites.

For the last few years, we maintained existing customers, accepted new customers when they arrived, but made no push to scale up, because we knew it was an unsustainable challenge with the current setup.

The other realizatdion was the 'Pay Monthly' payment model. We adopted this model because it's how others in the space had setup.

It's a bad model.

Customers were paying for sites regardless of updates, which sounds good, but in reality builds frustration, lack of value and increases churn.

The mission of Gatsboy is, and has always been, to use technology to improve results for small business owners. We already know the pitfalls of DIY sites and the time constraints founders have to learn and build effective online strategies.

Finally, technology caught up with this ambition in a way that kept our costs affordable, but also scalable.

Just over 6 months go we started a full ground-up rebuild of Gatsboy. Changing our model to $500 / one-off websites built on Framer, connected to our own SaaS backend.

This gave our customers much better flexibility. Framer being a leading no-code website platform they can own, and Gatsboy providing all the modules built-in for one affordable monthly cost of $47.

I really feel like we are on the right direction with a solid roadmap and AI features that really bring everything a small business owner needs into one space.

https://gatsboy.com