Wozi: Plant Based Flavor Enhancer

When I land on the page, the above the fold section doesn't tell me straightaway what I will get by reading the rest.

My 3 main suggestions.

1. No animations, slide-in, etc.
A pop-up can have a role in the page, but don't use distracting slide-in for the basic content.

2. Improve the headline
It's easier to get the reader's attention if you target without any doubt a specific problem.

Something like "Tired of tasteless vegetarian/vegan(?) food?"

And then with a subhead promise me a result and introduce your solution: "Enhance the flavour of your meals with Wozi"

Also, improve the readibility of the headline. The background picture with the red fruits against the black of the text doesn't help.

3. Highlight more the uniqueness
What does make Wozi different from other flavour enhancer?
Is it because it's plant based? Else?
Put a section to make this point clear. Otherwise people won't have a super strong reason to choose you.

Let me know if this makes sense, for you.