The one thing LinkedIn has that no other platform does right now?
A ratio of content creators to content consumers that is in favor of the creator.
The majority of LinkedIn content is either boring corporate news, or clickbait garbage.
Creating unique, value-add content can get you pretty far in terms of both customer eyeballs & opening doors to other opportunities (partnerships, marketing opportunities, etc.).
We started writing content for LinkedIn a month and a half ago and it has been one of our best performing channels.
I give behind the scenes of what's happening in my business, explain some of the frameworks that guide our thinking, and share wins along the way.
It feels cringe at first, but dollars in the door make the cringe feeling go away.