Your SaaS probably doesn't have a product problem. It might have a distribution problem.

One of the biggest changes in SaaS I've noticed is how much easier it is to build.

A solo founder can validate an idea, build an MVP, deploy it, and start getting feedback without needing a large team.

But there's an interesting consequence:

When building gets easier, distribution becomes relatively more important.

If 10 founders can build similar products, the advantage may not come from who can build the fastest.

It can come from who can consistently get their product in front of the right people.

I've started thinking about SaaS distribution as three separate jobs:

1. Create attention
Give people a reason to stop scrolling and learn about your product.

2. Create exposure
Put that message in places where potential users already spend time.

3. Create consistency
Keep doing both long enough for your product to actually compound.

The problem is that founders are usually doing all three manually while also building the product.

That's the problem I've been working on with Orbits. I had 9 founders testing it for the past 2 months, and I just opened the public beta.

But the bigger lesson for me has been this:

Building the product and distributing the product are becoming two very different problems.

I'd be curious what other founders think.

If you had to choose one, which is harder for you right now: building the product or consistently getting it in front of potential users?