Your users aren't stupid. Your onboarding is.
Founders,
If you’re wondering why people aren’t signing up or converting…
Stop shipping features for a day.
Become your own QA.
Open your product as you’ve never seen it before. Pretend you don't know much about technology. Pretend nobody is there to explain anything. Pretend you only care about solving your problem, not learning your software.
Click every button.
Go through every screen.
Judge every sentence.
Count every moment of confusion.
Remember most of your users do not have a technical background. (Yes, it depends on your ICP, but this is true for a lot of products)
Reality is that users will not quit because your product is not good.
They will quit because they don’t know what to do.
So go back to square one.
And make it a goal to create a smoother onboarding and clearer UX.
This will improve you as a founder + your metrics :black_heart:
The real issue isn’t onboarding complexity—it’s assumption mismatch. Most founders design flows based on what they already understand about the product, not what a first-time user is trying to accomplish in that exact moment.
The gap between “what this does” and “what I should do next” is usually where drop-off actually happens.