The per-phoneme tracking is such a specific wedge. It makes the gap between “home practice happened” and “this sound is actually improving” much more tangible. Articarry feels like it could be pulling in a lot more organic traffic than it probably is right now, especially while you’re trying to get those first 10 to 15 clinicians activated. Have you had any SLPs react in a way that surprised you?
That’s actually where I’d look at SEO a little differently than usual. Since “articulation carryover tracking” is a new category, I wouldn’t start by trying to rank for the category name itself.
I’d first map the language SLPs already use around home practice, articulation carryover, phoneme practice, adherence and tracking, then find the gaps where Articarry can introduce the new category naturally. That gives you existing demand to capture while you educate the market on what “carryover tracking” actually means.
Since organic engagement is already starting to move, this seems like a good time to validate that search layer before building a lot of content around it.
currently working with targeted ambassadors and then leveraging their network for expansion. all concurrently with organic search and social strategies
The clinician-first focus makes sense, especially with such a narrow workflow. As you recruit the first 10–15 practices, what are you watching for to determine whether “carryover tracking” is actually the reason an SLP would pay, rather than simply an interesting feature of the broader therapy workflow?
great question, just came from research alot of SLP like autonomy in the in-practice session and a common point kept being brough up of just trying to understand who isactually practice and who isnt... thats what led to the focus on articulation carryover week after week.
That’s interesting. It sounds like the carryover problem came directly out of what SLPs were already telling you. Curious to see what you learn from the first practices using it.
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Home practice is where speech therapy progress actually happens, but clinicians can't see any of it. Articarry gives therapists per-phoneme data on what happens at home between sessions. We report back what happens.
8 Comments
The per-phoneme tracking is such a specific wedge. It makes the gap between “home practice happened” and “this sound is actually improving” much more tangible. Articarry feels like it could be pulling in a lot more organic traffic than it probably is right now, especially while you’re trying to get those first 10 to 15 clinicians activated. Have you had any SLPs react in a way that surprised you?
still mostly in beta testing, but organic engagement is starting to rampup.
That’s actually where I’d look at SEO a little differently than usual. Since “articulation carryover tracking” is a new category, I wouldn’t start by trying to rank for the category name itself.
I’d first map the language SLPs already use around home practice, articulation carryover, phoneme practice, adherence and tracking, then find the gaps where Articarry can introduce the new category naturally. That gives you existing demand to capture while you educate the market on what “carryover tracking” actually means.
Since organic engagement is already starting to move, this seems like a good time to validate that search layer before building a lot of content around it.
Hey Jacob,
The niche focus makes a lot of sense, especially since you're targeting a very specific professional group.
I'm curious about the direct outreach side, are you mostly reaching individual SLPs, or trying to get practices/clinic owners onboard first?
Also, what’s getting the most responses so far: the time-saving angle, the per-phoneme data, or something else?
I sent you a message on instagram
currently working with targeted ambassadors and then leveraging their network for expansion. all concurrently with organic search and social strategies
The clinician-first focus makes sense, especially with such a narrow workflow. As you recruit the first 10–15 practices, what are you watching for to determine whether “carryover tracking” is actually the reason an SLP would pay, rather than simply an interesting feature of the broader therapy workflow?
great question, just came from research alot of SLP like autonomy in the in-practice session and a common point kept being brough up of just trying to understand who isactually practice and who isnt... thats what led to the focus on articulation carryover week after week.
That’s interesting. It sounds like the carryover problem came directly out of what SLPs were already telling you. Curious to see what you learn from the first practices using it.