Huckabuy Automated Structured Data Markup

We utilized Huckabuy CEO-Found, Geoff Atkinson's, Dartmouth Alum network to send out email sales campaigns. Through this network, our sales team was able to gain Concur as a customer, which landing us SAP.

SAP is a massive enterprise customer, so getting them was a big win for MRR and our brand authority.

We pivoted into a SaaS company and started offering automated structured data markup.

We were a coupon affiliate site, and we realized that Google didn't like affiliate sites. So, we made the decision to pivot into a SaaS company, and it ended up being an incredible business decision.

We used technical SEO tactics when I was serving as the SVP of Marketing at Overstock. In 2013, I decided to leave my job in marketing, and start my own company.

So I had this idea that I wanted to start my own company, then one day, I was spending time with my nephew, Huck, and he has this nickname, "Huckaby," and that's when I had my lightbulb moment. I thought, "That's it! I'll call my company Huckabuy," and then I bought the domain name that same day.