
Clera
Make content readable.
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About
My Instagram saved tab had hundreds of reels I never went back to. Rewatching a 90-second video just to find three ingredients felt broken, so I built the fix.


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What stood out to me wasn't the unwillingness to pay.
It was the workarounds.
People rarely build elaborate systems around problems they don't care about.
The interesting question is whether those systems are evidence of a product opportunity or evidence that the workaround is already "good enough."
That feels like a very consequential distinction.