Lowering the cost of language certification is compelling, but I'd keep validating what users are actually buying. They may not be buying an inexpensive certificate—they may be buying confidence that employers and schools will recognize and trust the result.
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Official language certificates cost €150–300 and require travel to test centres. Examinizer makes CEFR-aligned certification accessible online in 13 languages for €8.
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Lowering the cost of language certification is compelling, but I'd keep validating what users are actually buying. They may not be buying an inexpensive certificate—they may be buying confidence that employers and schools will recognize and trust the result.