Faturapro

Professional invoicing for freelancers, and small business

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August 10, 2026 Why I built invoicing software when the market already has fifty

Use this if you’d rather not make how it’s built part of the story.

I’m a solo founder. I run everything here — the product, the design decisions, support, and whatever marketing exists. Which means I also send my own invoices, and that turned out to be the most annoying hour of my week.

So I built Fatura Pro. Invoicing for freelancers, small businesses and agencies.

Yes, the market is crowded. I know. Here’s what kept bothering me anyway.

Most invoicing tools are accounting suites with invoicing bolted on. You open one to send a €400 invoice and end up looking at a chart of accounts and a bank reconciliation screen. That’s a real product for a real audience — it just isn’t the audience that sends four invoices a month.

The simple ones cripple the free plan on purpose. Five invoices, three clients, then a wall — placed exactly where you’d find out whether the tool is any good. That’s not a free plan, it’s a countdown.

A lot of them print their own logo on your invoice. The document with your name on it, that you send to your client, advertising someone else.

Then there’s per-user pricing. Hire your first contractor and your bill goes up. Add your accountant and it goes up again. You get taxed for growing.

What I did differently

The free plan is 20 invoices and 5 clients, no credit card, and it includes your own logo and branding. The point is that you can evaluate it properly — send real invoices to real clients and see whether it fits — before deciding anything.

Paid is €9/mo for unlimited, and €19/mo adds quotes, expenses, VAT reports, recurring invoices, analytics, API access and a team of five. Flat. Five people for one price, not five times the price.

The thing I optimised hardest for is boring: an invoice takes about two minutes. Pick a client, add the lines, send. Tax calculated, numbering sequential, a PDF that looks like it came from a real company. Everything else is decoration.

A few things took far longer to get right than expected: 17 currencies with correct formatting, invoices in any language including proper right-to-left support, and automated payment reminders by email and WhatsApp. There’s also a free invoice generator on the site that needs no signup at all — it’s the front door.

It’s a web app, installable on your phone or desktop. No app store, no downloads, no update prompts.

Where I actually am

Two months in. No funding, no team, no revenue yet. I spent most of that time building and almost none of it telling anyone, which was the mistake — I’m correcting it now.

The one advantage of being this small is that there’s nobody between you and me. If you invoice clients and something about it annoys you, tell me and it can be fixed that week. That’s the whole edge, so I’d rather use it than pretend I have others.

Free to try, no card: faturapro.app

What’s the part of invoicing that still wastes your time?

2 Comments

  1. 1

    Yeah, you’re right that’s really the whole point, and I probably buried it. Still early to call it a pattern, but every piece of feedback so far has been about speed, not features.

    It’s why I keep taking every bit of feedback and shipping it the same week. Details are saved once your company info, your client’s details, so you’re never retyping the same thing, and after the first invoice the next ones take seconds. Then send it however that client wants it: PDF, UBL, CSV, or a reminder straight from the app.

    That’s the goal ! you open it, the job is done, you close it.

  2. 1

    The “two minutes” constraint is probably more meaningful than most of the feature differences. If someone only sends a handful of invoices each month, they don't need another accounting system — they need the job to disappear quickly. Curious whether that simplicity is also what you're seeing resonate most with early users.

About

I send my own invoices. Every tool was either bloated accounting software or a free plan that quit at five invoices with someone else’s logo on my documents. So I built the simple one.