High Performers

Masterclass as a Service for professional athletes

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January 25, 2021 Pre-production on second product

We used the success of our first product as a calling card for other professional athletes to show them what we can do. We found someone who had written a book that we could easily turn into a course. The goal was to streamline the process using everything we had learned from the first course.

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December 25, 2020 Launched paid ads campaign

We hired a marketing agency that did the bare minimum and brought zero sales. We decided to use Advisable's marketing recruitment service to find a talented performance marketer who understood the target audience. He's been able to consistently generate $10k sales through our minimal budget.

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November 17, 2020 Launched our first product

We spoke to 5 professional athletes before one agreed to partner with us. They already created an online course using power point slides that was posted on Udemy, so it didn't take much to convince them of the value we add with high quality video production and backend automation. We launched the product to their +15,000 followers on Linkedin.

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About

I believe that everyone has something to teach. Pro athletes have valuable experiences that can be translated into lessons for a business context. We sit at the cross-section of education, media, sport & business