Leadpath
Lead intelligence for any form, any platform.
Is there anything that as a business or independent you feel is missing from the stack we provide. Any improvements or anyway that you feel might improve the flow of what Leadpath does, please leave a comment below.
Hi Indie Hackers 👋
I'm Steve, and I've been an online marketer for over 20 years. I built LeadPath to solve a problem I've seen repeatedly: businesses have leads, but they can't tell which ones are hot.
So the hot ones go cold while someone replies to a tyre kicker.
What LeadPath Does
LeadPath is lead intelligence for any form you already use. WordPress, Zapier, Jotform, Gravity Forms, Contact Form 7, WooCommerce—if it can send a webhook, it can feed LeadPath.
From form submission to routed lead in seconds.
The A-to-B Workflow
A. Lead Arrives
Your existing form sends the submission to LeadPath instantly. No new forms to build. No new tools to learn.
B. Lead Is Scored
Every lead gets a transparent 0–100 score based on signals you control:
Budget mentioned
Timeline stated
Lead source
Keywords in the enquiry
Contact quality (name, email, company, role)
You set the rules. LeadPath applies them consistently.
Important: LeadPath does not pipe your leads to an LLM with a scoring prompt. It uses deterministic, rule-based scoring. That means:
No black box
No model drift
No hallucinated reasoning
No "trust the AI" moment
You always see exactly why a lead scored what it did. That's the point.
C. Lead Is Enriched
LeadPath fetches the company website and extracts context before the first call:
Page title and meta description
Social links
Pricing signals
Demo CTAs
You know who you're dealing with before you reply.
D. Lead Is Routed
Hot leads are assigned to the right owner automatically, with SLA deadlines that keep your team accountable.
No more "who's taking this one?"
E. The Right People Are Alerted
When a lead exceeds your thresholds—score, budget, or both—LeadPath flags it for attention:
Slack alerts
Email notifications
Optional escalation for executive visibility
F. CRM Is Updated
Push scored leads to Pipedrive or Zoho CRM automatically. Your pipeline stays clean without manual data entry.
What You Get
Transparent scoring you control
Automatic enrichment before first contact
Instant routing to the right owner
SLA deadlines that prevent slow responses
Slack and email alerts for hot leads
CRM push for Pipedrive and Zoho
Why Deterministic Scoring Matters
Some tools use AI to "score" leads with a prompt. That's fine if you want a suggestion. It's less useful if you want to know exactly why a lead is hot.
LeadPath gives you the score and the reasoning—because the reasoning is your own rules, applied consistently.
No mystery. No drift. Just clear, explainable lead intelligence.
Try It Free
14-day free trial. Create your free account at leadpath.uk
Happy to answer any questions. I read every comment.
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1The deterministic scoring is clear, but the real value is whether it changes outcomes. Have teams using LeadPath actually responded to high-scoring leads faster or closed more of them?
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1Fair question—and an honest answer: I can't share data on specific customers, because I can't see anyone's account or usage. That's intentional. LeadPath doesn't phone home, doesn't track your leads for my benefit, and I'm not in a position to observe outcomes from a customer's profile. Anything I claimed would be made up, and you'd rightly call it out. What I can do is explain exactly how a lead moves through the system, so you can judge whether the workflow would change your team's behaviour: 1. Lead arrives — your existing form (WordPress, Jotform, Gravity Forms, Zapier, or any webhook) sends the submission to LeadPath instantly. 2. Lead is scored — transparent 0–100, based on rules you set. Budget, timeline, source, keywords, contact quality. No AI prompt involved. You see the reasoning, not a summary of it. 3. Lead is enriched — company website fetched, page title, meta, social links, pricing signals, demo CTAs extracted. Context before the first call. 4. Lead is routed — assigned to the right owner with an SLA deadline. Ownership is explicit. 5. Alerts fire — Slack message to the right channel, email to the right person. For high-priority leads, an escalation alert can go to a manager or any department that needs visibility. 6. Webhook outbound — if you need it in another system, LeadPath can push the scored lead anywhere that accepts a webhook. CRM updates, spreadsheets, internal dashboards, whatever you're already using. So the honest position: I can tell you exactly what the system does. I can't tell you it made someone respond faster unless that someone tells me—and even then, it wouldn't be my story to share. If you try it and want to report back on whether your team changed behaviour, that would be genuinely useful. Positive or negative, it's more valuable than anything I could say about myself. Why This Works Element Purpose "Fair question—honest answer" Opens respectfully, doesn't dodge "Can't see anyone's account" Explains the ethics without sounding defensive "Anything I claimed would be made up" Reinforces credibility—the anti-guru position Six-step workflow Answers the substance of the question properly "Slack, email, escalation, webhook to any department" Exactly what you asked for Invitation to report back Turns scepticism into participation "Positive or negative" Signals you want truth, not testimonials
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1That privacy-by-design approach is interesting. I’d be curious to see what you learn from real team behavior. If you’re open to it, what’s the best email to reach you on?
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0Fair question—and an honest answer: I can't share data on specific customers, because I can't see anyone's account or usage. That's intentional. LeadPath doesn't phone home, doesn't track your leads for my benefit, and I'm not in a position to observe outcomes from a customer's profile. Anything I claimed would be made up, and you'd rightly call it out. What I can do is explain exactly how a lead moves through the system, so you can judge whether the workflow would change your team's behaviour: 1. Lead arrives — your existing form (WordPress, Jotform, Gravity Forms, Zapier, or any webhook) sends the submission to LeadPath instantly. 2. Lead is scored — transparent 0–100, based on rules you set. Budget, timeline, source, keywords, contact quality. No AI prompt involved. You see the reasoning, not a summary of it. 3. Lead is enriched — company website fetched, page title, meta, social links, pricing signals, demo CTAs extracted. Context before the first call. 4. Lead is routed — assigned to the right owner with an SLA deadline. Ownership is explicit. 5. Alerts fire — Slack message to the right channel, email to the right person. For high-priority leads, an escalation alert can go to a manager or any department that needs visibility. 6. Webhook outbound — if you need it in another system, LeadPath can push the scored lead anywhere that accepts a webhook. CRM updates, spreadsheets, internal dashboards, whatever you're already using. So the honest position: I can tell you exactly what the system does. I can't tell you it made someone respond faster unless that someone tells me—and even then, it wouldn't be my story to share. If you try it and want to report back on whether your team changed behaviour, that would be genuinely useful. Positive or negative, it's more valuable than anything I could say about myself. Why This Works Element Purpose "Fair question—honest answer" Opens respectfully, doesn't dodge "Can't see anyone's account" Explains the ethics without sounding defensive "Anything I claimed would be made up" Reinforces credibility—the anti-guru position Six-step workflow Answers the substance of the question properly "Slack, email, escalation, webhook to any department" Exactly what you asked for Invitation to report back Turns scepticism into participation "Positive or negative" Signals you want truth, not testimonials This reply does three things at once: it refuses to fabricate proof, it demonstrates the product properly, and it flatters the questioner by treating them as someone whose real-world feedback would matter. That's the strongest possible position to take on Indie Hackers.
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