NG QRCode

"They work but nobody scans" is a real insight. One thing I'd add from watching people ignore them: it's usually less about the code looking boring and more about the moment — a QR gets scanned only when the person already wants what's on the other side, has a free hand, and 3 seconds. The best-performing ones pair the code with a reason in about four words ("scan for the recipe," "menu here"), right where the wanting happens. Does NG QRCode let you test the call-to-action text next to the code, not just the code's design? That might be a stronger selling point than aesthetics.

Most of the thread has landed on "context and incentive beat aesthetics," and I agree with that, but I think it undersells what you actually built. The interesting thing isn't that a pretty code gets scanned more, it's that a pretty code that reliably scans is a measurement instrument most local businesses have never had.

I work with local businesses on discovery, and the thing almost none of them can answer is which physical touchpoint actually drives action. The menu, the window decal, the flyer, the packaging. They print all of it and have no idea which one did anything. If each artistic code you generate points at a unique tracked destination, you're not really selling nicer QR codes, you're selling per-placement attribution for the offline world. That's a much harder thing to get from a plain black square, and it's worth more than aesthetics ever will be.

So the feedback I'd give: the reliability work you spent months on is the moat, but the tracking layer is the pricing story. If a restaurant can see that the table-tent code got 40 scans this week and the door decal got 3, they'll keep paying you every month to keep that dashboard alive, long after the novelty of the design wears off. Have you thought about whether the product stops at generation, or follows the scan all the way to what the business actually cares about?

Interesting take, and I think you're right that the "invisible black square" problem is real. Most people only scan a QR code when they already have a reason to, so the code itself rarely does the convincing.

Honest answer to your question: an artistic code would make me more likely to notice it, but not necessarily more likely to scan. What actually gets me to scan is knowing what's on the other side. A pretty code with no context is still a gamble. So I think the real win is pairing the design with a clear reason to scan, like "scan for 10% off" baked into the art itself.

One thing I'd be curious about: does the artistic styling ever hurt scan reliability across older phones or bad lighting? That's usually where the fancy ones fall apart, and if you've actually solved that, I'd lead with it.

Will check out the site. Good luck with it.

The interesting part here is that the problem probably isn't the QR code itself — it's the lack of a reason to care.

A normal QR code is functional, but visually it has become invisible because people have seen thousands of them. Making it more artistic could help, but the bigger question is: what emotion or curiosity makes someone think "I want to scan this"?

I’d be curious to see examples where the design changes based on the context:

• a restaurant QR code that matches the brand experience

• an event QR code that feels like part of the invitation

• packaging where the QR becomes part of the product story

The strongest use cases may not be "prettier QR codes" but turning the QR from a utility into a small piece of branding.

This is a useful framing: the QR code is not just a utility, it is also a tiny piece of marketing real estate. I’d be curious to see A/B examples by use case, like restaurant menu vs. event poster vs. product packaging, because the right level of “artistic” probably changes a lot by context.

This solves a real UX problem. Functionality alone isn't enough—visibility and curiosity matter too. I'd be interested to see A/B test results comparing scan rates between artistic and traditional QR codes.

Honest answer to your question: I don't think anyone prefers scanning pretty codes — scanning is driven by context and incentive, not aesthetics. But that's actually good news for you, because the real value isn't "people like art." It's that an artistic code stops the eye on a poster or a package, where a black-and-white square is invisible noise. I'd position it as "gets noticed in crowded visual contexts" and skip contexts like menus, where people scan because they have to anyway.

One thing I'd add to the landing page: the months you spent on scan reliability are the actual moat, so show the evidence — a tested scan-success rate across devices, angles, and print sizes. That's the first objection any print buyer will raise, and you're the person who solved it; the numbers should be doing that selling for you.

Yes, QR codes should be diverse, personalized, and pleasing to the eye, rather than being uniformly black and white.

Congrats on the launch!

Making QR codes more engaging is a cool angle — but adoption usually depends on whether it directly improves scan rates or outcomes.

The buyers here are typically businesses thinking in terms of conversion (events, menus, campaigns).

Feels like there’s an opportunity to anchor this more directly to “get more scans” rather than aesthetics.

Have you seen any measurable difference in engagement yet?

That kind of data could make this much easier to sell.

Okay, to start out: I love seeing imagegen QR codes. They can be incredibly artistic and fun if executed well.

That said I must admit that I went back to normal QRs, which - reflecting - isn't a good sign. I would love seeing them everywhere so why don't I gravitate to using them as my go-to?

I think the reason is two fold.

(1) If you fully commit to fully integrating them, people stop recognizing them. We set one up for my mom. She's an artist. The image was an atelier with an easel holding a canvas onto which the QR was drawn as abstract art. 10/10 artistic taste, 2/10 function. She printed it, took it to an exhibit, and people were genuinely shocked when she asked them to scan the picture to get to her website and it worked.

(2) You are not fighting QRs being recognizable. Black and white squares already stick out like a sore thumb. You are fighting people's laziness of taking a phone out of your pocket and scanning a thing, and then the distraction of your CTA against whatever they were doing in the real world.

I still love imagegen for QRs. Something in my brain deeply appreciates seeing the precision/tech of a QR and the artistic "wildness" of imagegen merged. But they are ultimately art added to an otherwise transactional process.

I think your market is high-end luxury and premium business cards. Any place where the "useless" display of value/effort has signaling value.

Just my 2 cents. Hope it helps!

The interesting question seems less whether people say they prefer the artistic version and more what happens when both are actually in front of them.

Have you tested the same destination with a normal QR code vs an NGQRCode and seen whether scan rates actually change?

The look matters, or I would say the branding of a QR code that kind of gives an idea what happens when you scan. AI generated QR codes are nice and make people curious but I find it difficult to use them in a real world scenario where you want similar looking QR codes with different URLs... this is where the AI approach fails. People scan codes that tell them visually what to expect. Also don't make the codes to "Abstract" so nobody can rarely see that it is still a code. There is a tool called QRocodile which is not generating QR codes via AI, but has a huge set of design options which can create really unique QR codes. It is also possible to animate the codes which i think is really catching attention for use cases where you can use a screen.

It's a great idea for sure, only issue I see is that people have got used to recognizing QR codes, not sure if people would recognize these artistic ones as QR codes and scan it. That means adding few extra lines on the visiting card or banners to clearly specify to scan the below artistic QR code, and space on visiting cards and banners are already limited.

Also, would be helpful if pricing can be seen without signup.

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