PerkFuel
Drive referral traffic from ChatGPT and other AI assistants.
Over the last few months, I kept coming back to the same observation: traffic from ChatGPT, Gemini, Claude and Perplexity is starting to become a real acquisition source.
At the same time, most of the new tools in this space are focused on one thing: measuring how often a brand appears in AI answers.
Useful, but I was more interested in what happens after that.
Can AI referral traffic itself become something a marketer can actively work with?
That's why I started building PerkFuel.
The basic idea is pretty simple:
You choose which AI assistants you want traffic from, the countries you want to target and the pages you want visitors to reach. PerkFuel runs the campaign, and you can then follow the traffic in the dashboard and in Google Analytics.
I'm deliberately trying to keep the product focused instead of turning it into another huge SEO/GEO suite.
We're still early, and that's actually why I'm posting here. I'm curious how other founders are thinking about AI referral traffic.
Are you already seeing meaningful traffic from AI assistants in your analytics, or is it still negligible for you?
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The more interesting question seems to be whether AI referral traffic is actually becoming a controllable acquisition channel, rather than just another source to measure.
What are you seeing so far in terms of the difference between tracking that traffic and actually being able to influence it?