RetryFi
Stripe retries the card. RetryFi gets the customer to fix it
Failed payments are the silent MRR killer for subscription SaaS, Stripe retries the card, but nobody tells the customer to fix it. RetryFi closes that gap. It connects to your Stripe account with OAuth in seconds, RetryFi only reads your billing data and retries failed invoices; it never creates charges or modifies your Stripe data. It then runs an opinionated, branded four-email dunning sequence that's aware of the decline code: soft declines get smart retries, hard declines skip straight to a "fix your card" email with a one-click update link. You get a recovery dashboard and a 90-day historical scan of what you've already lost. Built for indie and bootstrapped SaaS on Stripe, free up to 10 recoveries a month, no platform price tag.
2 Comments
Communication-first comes down to where the recoverable money sits for my ICP. For indie SaaS, failures come from customers who'd happily keep paying but never found out the charge failed, expired cards, soft declines, a bank flagging a small recurring charge, you name it. That's a pure communication gap, and it's the one Stripe leaves open: it retries the card but barely reaches the human.
The other two I deliberately don't try to own. Retry-timing optimization is an ML-and-scale game against Stripe's own network data, I'd lose that. And intent is really a cancellation-flow product, which is Churnkey's lane, not mine.
One thing I found interesting is that a failed payment can look like a billing problem, a communication problem, or a customer-intent problem depending on what's happening underneath.
The recovery sequence addresses one of those extremely well.
I'd be curious what led you to believe communication is the bottleneck worth optimizing around first.