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Showup AI

AI that makes your webinar registrants actually show up

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September 3, 2026 I built a tool that doubled our webinar attendance — from 10% to 62%

Six months ago I ran a webinar for our community of 11,000 school business managers in the UK.

47 people registered. 5 showed up.

I spent 3 hours writing reminder emails that week. Posted on LinkedIn twice. Sent personal messages. Still lost 90% of my registrants before showtime.

The problem wasn't the topic. It wasn't the speaker. It was the gap between "someone registered" and "someone actually cared enough to show up."

So I started experimenting with a different approach. Instead of one generic reminder, I sent 8 different content types over the 3 weeks before the event:

  • A provocative insight (not "don't forget to join us")

  • A poll that got people engaged with the topic

  • A mini case study that made not attending feel costly

  • A thought-provoking question the day before

  • A clean join link 1 hour before — nothing else

Attendance went from 10% to 35%. Then 42%. Then consistently above 60%.

The sequence worked. But building it manually every time was killing me.

So I built ShowUp.ai.

You paste your webinar link. AI generates the full 8-touch campaign — email, LinkedIn, WhatsApp, Circle.so, Facebook. You review and approve the copy. It handles scheduling and delivery automatically.

What I learned building this:

The biggest insight wasn't technical. It was that people don't forget webinars. They lose the reason to care. Every touch in the sequence is designed to rebuild that reason — not remind them of the time and date.

We're live at showupai.live. Early access is free.

Would love feedback from anyone else running webinars — what's your current attendance rate and what have you tried?

Ashusss

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  1. 1
    Yes, and that's actually what gave me the confidence to build this. Started as one experiment on a portal walkthrough webinar for UK school business managers. Jumped from 10% to 35% and I honestly thought it was the topic — practical, high utility, people needed it. Then ran the same sequence on a softer professional development session. Different speaker, different angle. 42%. Third webinar was supplier-hosted, completely different audience. Still above 60%. What held across all three wasn't the content of the webinar. It was the intent behind each touch. The poll works because it gets people mentally invested in the problem before they show up. The case study makes not attending feel like a real cost. The 1 hour join link removes all friction at exactly the right moment. To be honest though — all my testing so far has been within the UK education sector. That's my community, that's where I have direct access, and that's where the data comes from. Whether the same lift holds in healthcare, legal, or financial services, I genuinely don't know yet. That's the next thing I want to find out. If you run webinars outside education, I'd love to give you free access and see what the numbers look like in a different context.
    Ashusss's avatar Ashusss
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    19 hours ago
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  2. 1
    The 10% → 62% lift is the strongest signal here. Have you tested the same 8-touch sequence across different audiences/topics, and does the lift hold?
    Aryan Sinh's avatar Aryan Sinh
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    20 hours ago
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I run webinars for a community of 11,000 school business managers in the UK. Our first webinar had 47 registrants. 5 people showed up. I spent hours writing reminder emails. I posted on LinkedIn. I sent personal messag

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AshusssFounder