That makes sense, especially in a crowded space, differentiation + distribution really go hand in hand.
One thing I’ve noticed is that a lot of founders focus on building content skills first, but sometimes it’s faster to reverse-engineer what conversations are already happening in your niche and position around that.
Have you identified where your exact target users hang out most (specific communities or threads)? That part alone can massively reduce the trial-and-error phase.
If helpful, I can share a simple way to map that out.
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I’m building Sonar because I kept running into the same problem as a founder: we could build a great product, but marketing it felt like guessing.
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Congrats on the launch, looks solid. How are you currently thinking about acquiring early users and gathering feedback?
Hi Ayaji, thanks for the comment.
I'm still figuring out user acquisition. There are a lot of players in this space so differentiation will be key.
I'm starting by building online content marketing skills and also doing some cold outreach.
That makes sense, especially in a crowded space, differentiation + distribution really go hand in hand.
One thing I’ve noticed is that a lot of founders focus on building content skills first, but sometimes it’s faster to reverse-engineer what conversations are already happening in your niche and position around that.
Have you identified where your exact target users hang out most (specific communities or threads)? That part alone can massively reduce the trial-and-error phase.
If helpful, I can share a simple way to map that out.