The “buying moment” idea is really interesting — personalization without context is still just noise. Curious, when deciding what to build next for Sumora, do you lean more on customer feedback, data, or gut instinct?
You’ve already changed your original thesis once based on what you learned.
Now that you’re running campaigns with real founders and agencies, has anything you’re seeing made you question the new thesis too?
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We are building Sumora because we faced this problem ourselves.
While building Contral, we were doing product, sales, outreach, support, and operations as a two-person team and that's why we started Sumora.
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The “buying moment” idea is really interesting — personalization without context is still just noise. Curious, when deciding what to build next for Sumora, do you lean more on customer feedback, data, or gut instinct?
You’ve already changed your original thesis once based on what you learned.
Now that you’re running campaigns with real founders and agencies, has anything you’re seeing made you question the new thesis too?