ToolIndex
Free SaaS & AI Tool Directory
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The organic submissions are a good signal for the “get listed quickly” side.
Are you seeing any evidence yet that people come back to browse the directory itself, rather than founders mainly treating it as another place to get their own product listed?
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Fair question, and honest answer: too early to prove real return browsing after just a few weeks. The strongest signal so far is what Muhammad flagged, founders finding it organically without me reaching out. I'd rather show you real numbers in a month than guess now.
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The "submit and go live now" part is what stood out. After dealing with those week long queues myself I can see why that would appeal to founders.
It also feels like this could be getting a lot more organic traffic than it probably is right now. Since you're still early those extra people would probably teach you a lot about how the directory evolves.
Have you had the same feeling or is it tracking about where you expected?
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Honestly tracking close to where I expected, maybe slightly ahead. The signal I care about most right now isn't traffic volume, it's that a handful of founders found it organically through other directories and submitted without me reaching out. That tells me the "go live now" positioning is doing some of the work on its own.
Still too early to say much about long-term retention or repeat visits, but that's exactly the thing I'm watching closest over the next few weeks.
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That makes sense. Organic submissions without outreach are usually one of the strongest early signals.
Reading your post and your reply, I noticed a few organic search opportunities that could help ToolIndex attract more founders over time, beyond directory submissions alone. If you're curious, feel free to reach out at mumar [at] growwithmumar [dot] online. Happy to share a few ideas—no pitch, just observations.
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5 Comments
Good question. So far it's mostly still on the founder side, claiming gets them control over how the listing looks, not necessarily a push into the paid tiers yet. I haven't seen a strong correlation between claiming and upgrading to Boost/Feature/Premium, but the sample size is still small enough that I don't want to read too much into it either way.
What I have noticed is that claimed listings tend to look better maintained (real logos, actual descriptions instead of the auto-imported placeholder text), which probably helps browsing conversion indirectly even if it's not showing up yet as a direct claim-to-upgrade path. Will have a clearer read on this once there's more volume through the funnel.
Agreed, will keep tracking it. My guess is it'll show up first in return visits to claimed listings rather than a direct upgrade path.