Wandering Snout
We empower human and snout to get out and wander about.
There has been a limited push to put the word out there at this stage, as I work out what the key offerings within the community will be.
However from around 150 page views the site has had 28 requests to join. which is really good conversion at this stage
Created a landing page to test the value prop of the idea and so I could test if the offering and brand message has any percieved value to dog owners.
Changed the call to action from a pre order style of interaction, to a request invite button. If I get requestsI'll keep the sign ups exclusive to foster a good community.
Scratching my own itch, I wanted a place to be inspired by exploring the world with my dog and to discover places I could explore.
Community is key to this sort of encouragment and sharing, however the facebook communities don't quite meet my needs and dog travel websites are ghost towns!
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