The gap between someone agreeing to a demo and actually installing the product is a meaningful signal. It sounds like that transition has become the clearest part of the learning so far.
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Fashion E-Commerce converts at 2-3%; physical retail converts at 20-40%. That's not a traffic problem, it's an intent problem: physical stores understand what you want, online search only matches keywords.
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The gap between someone agreeing to a demo and actually installing the product is a meaningful signal. It sounds like that transition has become the clearest part of the learning so far.