WorkAid Dunning
Involuntary churn visibility for Stripe SaaS subscriptions
One thing I kept noticing while researching SaaS metrics is how many companies underestimate failed payments. Cards expire, banks decline charges, payment details change — and suddenly recurring revenue quietly disappears.
Stripe has retry logic, but it’s often difficult to see what’s actually happening across payment failures and recoveries.
So I built WorkAid Dunning to make that process visible.
The platform connects directly to Stripe and:
• tracks failed payments in real time
• sends automated recovery emails
• provides recovery analytics dashboards
• supports Stripe Connect platforms
• shows which recovery steps actually work
I’ve just finished the MVP and started opening it to early users.
Short demo here:
https://www.youtube.com/watch?v=pv7YAJlp6GY
If you run a Stripe-based subscription product I’d genuinely love feedback from other founders.
Site:
If you’re doing $8K MRR…And 3% of payments fail in a given month…That’s ~$240 at risk.
Not churn. At risk.
Some of it will recover. Some of it won’t.
But here’s the question:
Do you know how much actually gets recovered?
Most SaaS founders can tell you:
• Churn rate, • LTV, • CAC, • MRR growth
But ask about recovery rate and you’ll often get:
“Stripe handles that.”
Stripe handles retries.
That’s not the same as measuring recovery.
Small % improvements here compound quietly over time.
Involuntary churn is boring.
Until you calculate it.
Reach out to discuss further :)
Darren
I’ve been speaking with a number of Stripe-based SaaS founders recently in the $5K–$15K MRR range, and I’ve noticed an interesting pattern.
Most teams track churn closely.
But very few explicitly track recovery rate from failed payments.
If you’re doing $8K MRR and 3% of payments fail in a given month, that’s ~$240 in at-risk revenue.
Some of it will recover. Some won’t.
But here’s what surprised me:
When I ask founders what % of failed payments actually get recovered, most don’t know.
Stripe handles retries well — but recovery is often treated as infrastructure rather than a metric.
So I’m curious:
Do you actively measure recovery rate in your SaaS?
Or do you rely on Stripe’s default retries and consider that “handled”?
Trying to understand whether this is genuinely a blind spot — or if I’m overestimating the problem.
Would love to hear how others approach it.
Darren
Comment