WP Buffs

In 2020, alongside the introduction of a new brand and website, we launched an acquisition unit.

We're happy to announce our first acquisition and that WP EZI will be joining WP Buffs!

• Here's the announcement on our blog
• Here's the tell-all on the podcast
• Here's Paul’s (the former owner and CEO) announcement blog post
• Here's the official press release
• See the announcement on Twitter
• Here's our acquisition unit if you have a WordPress website or business you're interested in finding a new home for

Finally, a free online conference 100% focused on helping you make monthly recurring revenue work for your WordPress business.

With WordCamp US 2020 this fall officially cancelled, folks will be looking for more digital events in the coming months to attend and connect with the community.

We announced the WPMRRVS ~1 month ago before we found out that WCUS wasn't happening, but hopefully it will give WordPress professionals a place to go in its place.

Whether you're a WP pro or just want to run a better subscription business, you can register here for free. See you there!

Most companies that have grown like ours have found 1 or 2 marketing channels that really worked for them and doubled down on them.

We were no different. Content/inbound marketing and community work were the 2 things we found really pushed us forward.

Now we're supplementing our great library of content with a YouTube channel filled with great WordPress tutorials.

We'll also be publishing the video version of our podcast there as well as some Recurring Revenue Roundtables (coming soon...).

Jumping into video is exciting and a little scary. Wish us luck!

We just did our first month of $83,333.34+ MRR in May!

Not sure how people count $1M ARR (having one month $84K+ or needing to actually have earned an average of $84K/mo over 12 months). I'd probably lean towards the latter. Regardless, cool milestone to hit.

And then we kept going...

We did almost $100K in the past 30 days. Wow!

All credit goes to the great team around me. I've been a decent CEO and do something right but we would never be here without the hard work, dedication and drive of the folks I hired. Love my Buffs.

Also the new website has had a huge effect on accelerating us over the past ~45 days.

I'm sure a lot of folks here starting their journey in productized services will read this and think, Wow! That's incredible! Joe must be some special guy!

Nope. Totally just a normal guy haha. I honestly don't feel that much different than when I was running a company doing $20K MRR. Sure, I'm a bit wiser and understand the right levers to pull now for high impact. I'm a better leader than I was years ago. The team has grown and matured, as has our business.

But I really enjoyed running a company when it was doing $20K MRR. And I hope I still enjoy running it when it's doing $200K MRR.

I will stop rambling now but to wrap up, enjoy where you are right now in the journey. Be present, keep solving problems and eventually you'll stumble into $100K MRR too.

10 days post-launch and we've got some good news!

• 482% increase in MRR added
• 172% increase in discovery calls
• 37% increase in pages / session
• 31% increase in average session duration
• 30% decrease in bounce rate

While this is only 10 days of post-launch data, it’s definitely an indicator that we’re moving in the right direction and the new wpbuffs.com is playing a significant role in that :)

Oh yeah! WP Buffs has gotten a major update. Not only have we brought WP Buffs into 2020 with fantastic new branding, but we launched a new website to boot.

While our name and domain have stayed the same, just about everything else about our digital presence has gotten a significant facelift.

And most of the work was done while I was on parental leave! So huge kudos to our whole team who got this mammoth project completed (and especially to our COO Nick for leading the charge).

I wanted to write this blog post to describe everything about the rebrand and new website. Our thought process, the whys, the different stages of design and development, the costs involved and much more.

Some new things:

• Affiliate program relaunched on ShareASale and moving from one-time payouts to 10% lifetime recurring commissions
• New business acquisition unit put into place to buy WordPress businesses
• New WP Buffs store to order dope swag

Enjoy, fellow IndieHackers!

https://wpbuffs.com/new-wp-buffs-launched/

2.5 years using Stripe as our payment processor and we just hit our millionth dollar earned there. Wow!

We accept money via PayPal too so we technically hit this milestone a little while back. But it's awesome to see "1M" right in our Stripe dashboard for all-time revenue generated.

Huge shout out to our team. What a fantastic group of folks who work smart and hard every day. You're the best, Buffs!

Next financial milestone: 1M ARR (83K MRR).

When I first joined the IH community a couple years ago, WP Buffs was probably doing around $10K MRR and still figuring out what it was.

Today things comes full circle as I get the opportunity to speak about our experience growing the company.

I remember back in the day listening to this podcast, hearing successful guests and wondering if, maybe someday, that would be me helping others starting out.

I think it's pretty obvious at this point, but this is a pretty special moment for me!

Tune into Courtland and I chat on the IH podcast!

We increased pricing for our care plans earlier this year, but over the past 2 months, we increased the price of care plans for all of our previously grandfathered in customers.

We increased MRR by ~10% with minimal churn because of the price increase, so this definitely went well! Onward and upward.

We're continually looking for more ways to build an audience at WP Buffs and help agency owners and freelances alike move their businesses forward.

That's why we launched WP Buffs webinars for WordPress professionals. We always want to be known for helping people grow the businesses they want and this is another way for us to have a small hand in that!