Young, Not Broke

Till now we have been split up between a Medium publication and a landing page through Mailchimp. We've been wanting to host our content and attract new readers through our very own website! That day finally came last Wednesday.

Since then, we also completed another marketing campaign and increased our reader base by 66% and grew traffic to our website to over 900 visitors.

Over the summer, I worked on building up more content and ideating more on what I wanted Young, Not Broke to be. I switched to Mailchimp as the platform for the newsletter and also created an Instagram this time. I announced its launch in many more Facebook groups and Slack communities than I did before and was able to reach people outside the UVA community. I was able to get another 100+ subscribers within the first 3 days of launching.

I sent out the first edition of the newsletter on October 30th and have gotten a good amount of people clicking on the content. I am going to test out different types of content in the next few edition to find what people really resonate with.

I launched the first version of Young, Not Broke with a GetRevue newsletter. I posted in a ton of UVA Facebook groups and UVA related Slack channels I was in. I had gotten a ton of support for the idea when I posted on Facebook.

The launch went well, I ended up getting about 98 people subscribed to the newsletter. However, soon after I started an internship where I wasn't allowed to publish content so I had to stop working on it :/