Ziannah

I’m building a small tools site called Ziannah with things like random wheels, timers, work and pay calculators, converters, and short helpful articles.

The site is still new, so I know I can’t compete for large keywords yet. At the same time, I don’t want to fill it with thin AI articles or generate hundreds of pages just because a keyword exists. So I built a small system to help me find SEO opportunities, with one strict rule:

It can find and score ideas, but it cannot write or publish anything.

Right now, it:

1. Pulls data from Google Search Console

2. Matches search queries with existing pages

3. Scores pages that may be worth improving

4. Filters out searches that Google can answer directly

5. Stores the evidence and scores in Supabase

6. Runs automatically on Cloud Run

7. Leaves the final decision to me

The first useful opportunity it found was:

• Search query: yes no maybe wheel

• Existing page: /tools/wheel/yes-no-maybe

• Average position: around 6

• Impressions: low, but consistent

• Clicks: 0

Instead of creating another article targeting the same query, I improved the existing tool page. Now I’m leaving it alone for a while to see whether the click-through rate improves.

The next step is adding another source using Keyword Planner exports to find possible new tools and articles. But the same rule will apply: it can suggest opportunities, not automatically turn them into content.

I’m still working out the balance between automation and judgment here. Would you focus on improving pages already getting impressions first, or spend more time finding completely new opportunities?

And for anyone using a similar system, what would make you confident enough that a keyword deserves its own page?

Here’s the site in case anyone wants to see: https://ziannah.com

Three weeks ago I started rebuilding a dead domain into a free browser tools site. Calculators, converters, timers, a wheel spinner, text utilities. 140 pages now, all statically generated, no accounts, nothing you type leaves your browser.

I did the SEO by the book. Clean sitemap, structured data on every page, unique titles and descriptions, internal linking, IndexNow submissions, fast mobile pages.

Here is what a month of that returned:

182 impressions a day

Average position 58

1 click. Total.

The click came from a phone in Chile searching "1 to 100 spinner".

Four things I did not expect.

1. Google answers the highest volume tool queries itself. Search "5 minute timer" and Google renders a working countdown at the top. Same for unit conversion, percentages, and time math. I had built pages targeting all of those. There is no click left for anyone.

2. Near duplicate pages returned almost nothing. I built 56 pages for "$X an hour is how much a year", one per wage. Across a full day, 55 of them got zero impressions. That is 0.19 impressions per page. My 7 blog posts returned 13.4 each, seventy times better for a tenth of the pages.

3. The gap between clusters is competition, not quality. My wheel pages average position 38, my payroll pages 63. Same site, same work. The wheel results are held by small sites. The payroll ones are held by ADP, Clockify and QuickBooks.

4. Zero backlinks explains everything else. Google matches my pages to the right queries. It just puts them on page six. I got my first real backlink this week, from a directory listing. What I would do differently: test a page type with five pages, not fifty six, and check whether Google already answers the query before building anything for it.

The site is at ziannah.com if you want to poke at it. Genuinely more useful to me if you tell me what is broken. Anyone else got real numbers from a content or programmatic SEO push? I would like to know whether one click in a month is normal for a new domain or whether I have done something specifically wrong.