Zoupyu
Turn long videos into viral shorts
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One thing I'd be careful with:
A market can sometimes appear underserved because the existing products are solving the wrong problem.
It can also appear underserved because they're solving the right problem for a different reason than everyone assumes.
Those can look surprisingly similar for a long time.
That's the part I'd be most curious about.
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That's a great angle to think towards.
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What made me curious is that those two explanations can lead founders to build very different products while looking at the same market.
The market signal can look identical for quite a while.
That's usually where I find the interesting decisions start showing up.
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Founders should regularly check their data to see how people actually use the product. Users often do things you never planned for, and watching this keeps the product on track.
Just as important: talk to users often to test where the market's boundaries are. This keeps the focus on what customers actually need, instead of only reacting to numbers.
Often the data says one thing and the user's story says another. Personally, I trust user anecdotes more than data alone when deciding which direction to take.
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Makes sense.
Out of curiosity — when you run into situations where anecdote and data conflict like that, do you usually resolve it internally, or do you ever bring in someone outside the product to sanity-check the interpretation before committing to a direction?
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At our scale (which is pretty tight and small), we try to resolve it as much as we can ourselves. And the people I have worked with in the past, who have been Influential in my learning, I usually like to take their 2 cents as well.
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That's exactly why I asked.
I think there's one strategic business decision sitting underneath your reply that becomes much more significant over time, but I don't think I can do the reasoning behind it justice in a thread.
Happy to explain what I mean if it's useful. What's the best email to reach you on?
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