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2 Comments

Finally Live

Quick recap: exhibitor lists from trade shows are a great B2B lead source (booth = budget), but every organiser publishes them differently — PDFs, janky widgets, floor plan images. I got sick of the 50-tab workflow and built one search box across all of them.

Where it's at right now:

  • 637 event editions indexed, ~5,600 exhibiting companies across 25 verticals

  • Look up any company and see every show it exhibits at

  • Filter by vertical/country, export to CSV

  • Every event page shows 10 exhibitors free, no signup — you can poke around without giving me your email

Hardest part by far was the scraping and normalization. Every organiser formats their list differently and I swear some of them are actively hostile to being read. If you've ever tried to parse a floor plan PDF into structured data, you know.

Zero marketing so far — this post is basically the start of that. Next up: getting indexed, getting the first real users in front of it, and figuring out which verticals people actually care about.

Would genuinely love feedback, especially if you do B2B sales or exhibit at shows yourself: what would make this actually useful for you?

posted toAvatar for product Exhibitor Lens
Exhibitor Lens
  1. 1

    The 637 event editions and 5,600 companies is already a pretty useful dataset, but the “every event page shows 10 exhibitors free” part is what I’d pay attention to. It gives people a reason to actually poke around before committing.

    Feels like Exhibitor Lens could be pulling in a lot more organic traffic than it is right now. Especially since you’re just getting the first real users in and already have that much underlying data.

    Have you noticed which verticals people seem to care about most yet?

  2. 1

    The strongest part is the normalization layer. Turning fragmented exhibitor lists into a searchable company-level dataset creates value beyond simply aggregating event pages.