I stopped selling audits and started selling fixes. Revenue went up.

Quick context: I am a former founding SDR leader at Apollo (scaled from $800K to $50M ARR) and now run an AI native GTM agency called Artemis GTM.

When I started, I followed the standard consulting model. Audit the company. Produce a report. Deliver recommendations. Invoice.

The problem was obvious within the first few engagements. Nobody implements the recommendations. The deck gets filed away. The leaks keep leaking. And I was getting paid for something that did not actually change outcomes.

So I shifted the model. Instead of selling audits, I sell GTM engineering. The difference:

Audits diagnose problems over weeks. GTM engineering diagnoses them in minutes using AI agents that connect directly to the CRM and data stack.
Audits produce recommendations. GTM engineering produces working implementations.

Audits are projects with defined end dates. GTM engineering is ongoing system maintenance, like DevOps for revenue.

The five leaks I fix in almost every engagement: speed-to-lead failures (average company takes 42 hours to respond), sequence cliffs (outbound stops too early), MQL graveyards (thousands of untouched leads sitting in the CRM), handoff breakdowns between marketing and sales, and enrichment waterfall misconfiguration.

Every one of those is fixable. Most in under 30 days. And the revenue impact is usually 10 to 50x the cost of fixing them.

If you are building a B2B product and struggling with pipeline, I would bet money you have at least two of those five leaks. The flash audit tool on my site takes 2 minutes and tells you which ones: artemisgtm.ai/flash-audit

Full article: artemisgtm.ai/blog/gtm-audits-dead-gtm-engineering