As a maker, I struggled to get conversions. There are so many things in play such as: Demand, Design, Landing Page Optimisation, Ad Platform integration, Regulations, Vendor negotiations, Economics etc.
Although some of them easier now due to tools availability and knowledge compared to 2 decades ago, the mediums are changing along with the technology and customer expectations.
So as a builder, we need solid tools - which can help navigate this. One of my tools helps with Demand Validation.
I would love get some feedback.