SaaS Winners: "Subscriptionification"

We analyzed the 50 fastest-growing B2B SaaS companies (Brex's 2025 ranking) to understand what they're doing with plans, pricing, and monetization.

One of the first things we noticed: despite the buzz around usage-based pricing, 80% of the fastest growers still use subscriptions as their primary model. But these aren't the subscriptions of five years ago.

AI-native businesses like ElevenLabs, Runway, and Gamma have found ways to "subscriptionify" variable costs — credit bundles, overage charges, and hybrid structures that give customers predictability while letting revenue scale with usage.

Despite some frustration with subscription overload, they're necessary to provide the predictability B2B customers need

What patterns are others seeing with AI SaaS pricing?

Full analysis → https://www.revturbine.com/resources/fastest-growing-saas-2025