Simplify to Amplify

The title says it - I've felt that we've been a little vague in our messaging for Bremma. We launched as the operating system for relationships. Personally, I really liked this tagline, but the feedback we received was mostly confusion around what exactly Bremma is. Overall, I think we've been trying to sell too many small features, rather than focusing on our core feature.

So, our most recent update is all about simplicity. The core feature of Bremma is The Weekly - a weekly meeting that you and your partner do together each week. Bremma collects all the important conversations, tasks, goal progress, & life updates, so that when you sit down with your partner for The Weekly, it's all there and ready to discuss.

To really simplify our messaging, we are rebranding to:

The weekly meeting system for couples.

When people ask me to explain Bremma in person, that's exactly I describe it. It's easy to understand, people can recognize the value, and quickly think about how that might work for their relationship.

We are hopeful this small change will simplify our messaging, to amplify our growth.

Would love to hear your thoughts! If you've made any branding/messaging changes for your product, how did it go?