BestLanding
Boost Your ROI Without Boosting Your Ad Spend
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Cool idea! I am checking out the app - how are you validating CTR?
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Thanks you!
You're right, CTR is a key metric, but on its own, it can be misleading, especially with small traffic numbers. The platform validates CTR based on statistical significance. We don't just show which variant has a higher click-through rate. We wait until the data is statistically reliable enough to confidently declare a winner.
Currently, cold warm-up is considered to be between 50 and 200 views per variant (depends on site traffic) in order to start counting its correct CTR.Furthermore, I'll be rolling out an update soon that makes this even more transparent with a "Chance to Win" metric. This feature will show you, in real-time, the probability that one of your variants is the true winner (e.g., 95% or 99%). This will allow you to make decisions based on rock-solid confidence, not just on raw numbers.
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I've found doing A/B testing really helpful, and it's already built into landing page services like Leadpages (not an ad, I just like them!)
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