Pure Metrics
Privacy-first website analytics with real-time insights.
I just launched Pure Metrics — a privacy-first web analytics SaaS — and I wanted to share the story, what I learned and what I'm looking for next.
The Problem
I've been building side projects for years and I kept hitting the same wall with analytics:
Google Analytics feels invasive and requires a whole legal/compliance dance
Privacy-friendly tools are great but pricey for small projects
Rolling my own is way more work than it should be
Everyone hates cookie banners
So I decided to build something in the middle: useful analytics without the creepy tracking.
The Build
Pure Metrics is a hosted SaaS with:
A <1 KB tracking script (vanilla JS, no dependencies)
Real-time dashboard showing traffic, visitors, events and revenue
GDPR-friendly by design (no cookies, no personal data)
PWA (installable, offline support, push alerts)
Pricing: €9–€149/month depending on scale. 14-day free trial, no credit card.
What Surprised Me
Privacy as a constraint is actually clarifying. When you refuse to collect personal data, your feature scope shrinks drastically. Forced me to ask: "What do people actually need?"
What I'm Struggling With
Balancing simplicity vs features. Every new metric feels useful, but I have to resist scope creep.
Pricing. Not sure if my tiers hit the right sweet spot for indie hackers vs agencies vs enterprise.
What I'd Love Feedback On
Does this solve a real problem for you?
What would make you actually switch analytics tools?
What's a deal-breaker you've hit before?
Where would you recommend I focus for early growth (content, integrations, partnerships, etc.)?
Try it: https://pure-metrics.app/
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